Begin With the End in Mind – Writing Curriculum For Adults
Nearly three decades ago I was the editor of Leisureguide, a network of in-hotel-room city guidebooks. One day a letter came from Writer’s Market asking if I’d be interested in a listing in their annual publication. I couldn’t resist-mainly because I’d get to see my name listed in it. I did buy some freelance articles, but not many. But seeing those words “contact Bob Howells, editor….” in a fancy book-that was cool. I wrote a little paragraph about what I was looking for and the markets I dealt with — 13 U.S. cities such as Miami, Houston, and Chicago — and specified how to submit a query. Soon after publication, I started getting queries. Lots of queries. Most were from outer space. To wit, some were of this ilk: Dear Mr. Howells: The elephants of Gabon are among the most endangered in the world… Others were like this: Dear Editor: Please find enclosed a list of stories available for purchase….
Or this: Dear Mr. Howell: (sic) Your readers will delight in visiting Chicago, the City of Big Shoulders… (Uh, if they’re reading Chicago Leisureguide, they’re already in the City of Big Shoulders!) The queries piled up. At first I dutifully sent out preprinted postcards informing my correspondents that their story didn’t meet our editorial needs at the moment. But after a while, whenever the stack reached a foot high, I just threw them all away. I couldn’t possibly keep up with the volume.
Do the outline This is the most critical step in the process. Always start out with a highly detailed outline. The more detailed your outline is, the less time it will take you to complete the book. First, write headlines for 10 to 14 chapters in the book. Organize them according to the right order. Then create sub-headlines and sub-sections for each of the chapters. Do not be concerned at this stage about the number of pages or actual content.
Get time After you have a detailed outline prepared, then it you can start writing. However, before that, you must schedule time each day to complete this task. Take out your calendar and block off an hour or two just to write.
Then discipline yourself to write some content, whether you feel like it or not. After few days, you will get the momentum going and soon you will start enjoying this process. Without the right plans and schedules, you will get distracted by various temptations that come to you everyday.
You have to do your own research. Find out on your own whom to contact and what they’re looking for. And please, please — have a look at the mag or site before you pitch.
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